Web Content Management

Interwoven Web Content Management (WCM) platform helps organizations maximize their online presence, protect their brand, and improve operational efficiency across all web-based initiatives.

Drive creation, collaboration, management, and optimization of content
Empower business and marketing users to manage their Web presence
Deploy solutions across a wide range of enterprise applications
Deliver dynamic, targeted content, offers, and experiences to site visitors

Content chaos reigns in the world of the Web

Web-based business applications are the life-blood of business growth. In today’s fast-changing, complex business environment, success requires the ability to effectively deliver relevant information to site visitors. Creating, managing, and delivering content can be complex because it comes from multiple formats and many sources: internal, third-party, and customer-generated. Complicating matters further, content is stored in different places and delivered via a variety channels to many destinations—often globally.

Easily create and manage dynamic Websites with Interwoven WCM

The Interwoven Web Content Management (WCM) Platform is a next-generation system that addresses the challenges of our increasingly dynamic and digital world. The Interwoven platform automates the entire process of managing content across Websites, portals, intranets, and extranets, including authoring, site design, application deployment, content targeting, site analytics, and optimization. This allows marketers to exploit new opportunities, drive business growth, get to market quickly, and protect their brand. At Interwoven’s WCM core are simplified processes, rich interfaces, and a highly scalable infrastructure, which can be managed by marketing and business users without undue reliance on IT.

Streamlines content and publishing processes
Consolidates dozens of Web properties into a single managed environment with standard processes.

Reduces costs through reuse
Reuses content across business applications and sites to reduce publishing costs and improve consistency.

Enforces compliance
Enforces compliance regulations and corporate standards through automated review and approvals and by archiving auditable snapshots of all Website versions.

Captures and converts more customers
Creates a dynamic, interactive online experience and automatically delivers targeted content and site navigation to key customer segments.

Measures, optimizes the success of your online campaigns
Tracks the behavior of your online visitors over time by measuring key performance indicators. Marketers analyze Web behavior and use that insight to improve, and continuously refine, the online experience.

Accelerates time to market
Empowers marketing users to create and manage their own sites, landing pages, offers, and online initiatives without IT involvement.

Protect your brand
Manages the thousands of digital assets and volumes of marketing content used to promote your products and brands. Ensures that everyone is using the latest version of every asset.

Tags content and sites
Automates the categorization and tagging of content through intuitive tagging capabilities

Interwoven Products for Web Content Management