Digital Asset Management

Interwoven Digital Asset Management Solution

Centralizes the management of logos, copy, video, images, presentations, and other rich media and digital assets and makes them accessible to geographically dispersed teams.

Promote consistent communications—one voice—across organizations
Advance global brand control and consistency
Accelerate time to market for products and campaigns
Give dispersed teams secure access to digital assets

Businesses struggle to manage the extensive use of digital technology

The rapid execution of new product introductions and multi-channel marketing campaigns has created an explosion in the use of digital assets and rich media, such as Webcasts, animations, and interactive Web graphics. Business functions behind the scenes have embraced digital technology as well to produce schematics, engineering drawings, and CAD files among others. While producing huge rewards, digital assets have also introduced a number of new problems. Primary among them are the costly and time-consuming need to create and store many variations of each element for different software programs, different media, and different uses. Without proper management of their digital assets, businesses lose control of their brand as people work with out-of-date material or, because they can’t find the asset they need, use different material.

Harness the digital media explosion with Interwoven

The Interwoven Digital Asset Management Solution provides a central library that houses the latest master version of every digital asset, makes them easy to find, and makes it easy for nontechnical people to create variations. Companies can give their sales force and business partners instant, self-service access to current, approved digital assets. Interwoven’s solution speeds and simplifies the production of variations for different media, different software programs, and special purposes. And it dramatically accelerates finding the exact digital asset you need. Interwoven’s solution has a broad range of applications, including printed brochures, product packaging, new CAD drawings for globally dispersed engineers, and cross-media advertisements for print, Web, and mobile phones.

Reduces costs and boosts quality
Automates publication of digital assets according to template guidelines to save time and money as well as promote consistency and quality.

Enhances collaboration
Eliminates many of the problems—money, time, frustration — associated with the development of digital assets by geographically dispersed employees, agencies, and partners and helps them work together more productively.

Streamlines presentation development
Centralizes the development and distribution of MicroSoft PowerPoint presentations, and the images they contain, to promote brand control and presentation quality and enhance productivity across organizations.

Interwoven Products for Digital Asset Management

Interwoven MediaBin