Web Site Optimization

Interwoven Multivariable Optimization Solution Helps interactive marketers with one of their biggest challenges: engaging and converting online visitors.

* Increase online sales and conversions
* Identify the most persuasive combination of content and design
* Test virtually limitless permutations of Web copy, layouts, images, and design
* Optimize multiple elements on a Web page simultaneously

Interactive marketers struggle to drive conversions

Marketers spend millions of dollars to get traffic to their Websites but struggle with converting visitors to customers. The challenge: crafting and presenting messages that successfully engage online visitors to act, whether that action involves responding with a mouse click (“click here” or “learn more”) or completing a complex transaction with forms and multiple pages. Marketers know that even a small percentage increase in conversions can have a huge impact on the success of online campaigns.

Maximize online effectiveness and profitability with Interwoven

The Interwoven Multivariable Optimization Solution uses the industry’s most advanced multivariable testing and optimization methodology. By exposing different combinations of content—simulating thousands or even millions of variations—to different online visitors and then measuring their actions, Interwoven’s solution can identify the most compelling combination of content and layout. The marketer can then offer the most effective presentation to visitors to drive online sales and conversions. The Interwoven Multivariable Optimization Solution has a proven track record for improving Marketing ROI—typically with double-digit increases in conversion rates and online sales.

Leaves nothing to guesswork

Optimizes virtually every online marketing element—from landing and registration pages to shopping carts, credit card pages, and Web applications—as well as every content type within them, including headlines, copy, forms, images, and rich media.

Raises the bar by measuring relationships

Looks at every page “holistically” and tests and measures relationships among elements on a page—design, copy, offers—to see how different relationships as well as different combinations affect online behavior.

Tracks behavior by audience segment for even greater results

Identifies broad user segments called “personas” and tracks their collective behaviors to optimize the content and design of specific pages and navigation paths. The greater the use of personas, the greater the conversion gains you can expect across your site.

Easy to implement hosted solution

Provides the tools and expertise necessary to run advanced tests without placing undue burden on current staff or technical resources: no software or specialized hardware to install.

Interwoven Products for Web Site Optimization